China doesn’t want people flaunting their wealth

«Данное сообщение (материал) создано и (или) распространено иностранным средством массовой информации, выполняющим функции иностранного агента, и (или) российским юридическим лицом, выполняющим функции иностранного агента»

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Especially not on the internet

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style?.css-1st60ou{font-family:var(–mb-typeface-sans);font-size:var(–mb-typestyle-label-2-size);font-weight:var(–mb-font-weight-regular);font-variant:var(–mb-font-small-caps);line-height:var(–mb-typestyle-label-2-leading);text-transform:lowercase;color:var(–mb-colour-greyscale-london-35);}.e15o9k8g0+.css-1st60ou{margin-left:0.25rem;}Photograph: Magnum.css-1crn8pm .e9p4spg0{margin-bottom:2.1875rem;padding-top:1.75rem;border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);}.css-1crn8pm .ei4jjge0{padding:1.25rem 0;border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-1crn8pm .ei4jjge0 +.em0l2j50{margin-top:0;}.css-1crn8pm 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MAO ZEDONG persecuted the rich. But his successor as paramount leader, Deng Xiaoping, decided to “let some people get rich first”, as he launched market-oriented reforms. Now a growing number of Chinese are rich—and the pendulum has swung back, with the government cracking down on ostentatious displays of wealth.

Online influencers are the state’s main target. Until recently, these (mostly young) men and women flaunted their luxury goods to millions of followers. In recent months, though, many have had their social-media accounts suspended by China’s internet regulators.

Among the most famous of these personalities is a man called Wang Hongquanxing. Known as “China’s Kim Kardashian”, he has reportedly said that he would never leave his house without clothes, jewellery and accessories worth less than 10m yuan ($1.4m). In May state media reported that he had been banned from China’s top social-media platforms along with dozens of other influencers.

This is not the first time that influencers have found themselves in the government’s cross-hairs. They were also targeted in 2021, when China’s leader, Xi Jinping, launched his “common prosperity” campaign. That effort aimed to chasten the ultra-rich and reduce inequality. People and companies with a lot of money were encouraged to contribute more to society. The slapping down of Jack Ma, China’s best-known billionaire, was seen as a warning to the country’s other plutocrats.

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More from Xi Jinping

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  • .css-195326x{position:relative;width:100%;margin-top:0;overflow:hidden;}.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}@media (min-width: 22.5rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}@media (min-width: 37.5rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}@media (min-width: 60rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:-0.25rem;margin-bottom:0;}}@media (min-width: 80rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}.e1ft9m2r0 .css-195326x{margin-left:0.75rem;margin-top:0;}@media (max-width:29.9375rem){.e1ft9m2r0 .css-195326x{padding-top:0.375rem;}}.css-5misog{position:relative;margin:0.25rem 0 0 1.5rem;padding:0;float:right;width:33%;}.css-5misog img{display:block;}.css-5misog svg{bottom:0;display:block;left:0;position:absolute;width:15%;}.css-5misog+.exn4l0u0{margin-top:0;}.css-5misog+.e9vcwtd0{margin-top:0;}.css-5misog+.e1etum70{margin-top:0;}.css-apziln{font-family:var(–mb-typeface-serif);font-size:var(–mb-typestyle-title-1-size);font-variant:var(–mb-typestyle-title-1-figures);font-weight:500;line-height:var(–mb-typestyle-title-1-leading);}.css-apziln a{-webkit-text-decoration:none;text-decoration:none;color:var(–mb-colour-greyscale-london-5);display:block;}.css-apziln a:hover,.css-apziln a:hover{color:var(–mb-colour-base-chicago-30);-webkit-text-decoration:underline;text-decoration:underline;}.css-apziln a:focus,.css-apziln a:focus{background-color:var(–mb-colour-base-chicago-95);color:var(–mb-colour-greyscale-london-5);outline:none;-webkit-text-decoration:underline;text-decoration:underline;}.css-apziln a:active,.css-apziln a:active{color:var(–mb-colour-base-chicago-30);}.css-apziln a::before{bottom:0;content:”;display:block;left:0;opacity:0;overflow:hidden;position:absolute;right:0;text-indent:-999em;top:0;white-space:nowrap;z-index:1;}.css-apziln+.esimp700,.css-apziln+style+.esimp700{margin-top:0.25rem;}.e1p220na0 .css-apziln+.esimp700{margin-top:0;}

    Xi Jinping wants the private sector to thrive again


  • Why Xi Jinping is making nice with China’s tech billionaires


  • Tensions with the West are fuelling China’s anxiety about food supplies

All of our Xi Jinping coverage

None of this is stopping people from getting rich in China, according to a report by Knight Frank, a property consultancy based in London. It tracks the number of “high-net-worth individuals” (defined as those with assets of $1m or more). The global number is expected to rise by 28% between now and 2028. But in China it is expected to increase by 47%. Big multinational banks say they are increasing their wealth-management services for Chinese clients.

Yet luxury brands are lowering prices as unsold inventory piles up. This probably has little do with the crackdown on influencers. Amid a sluggish economy, Chinese consumers are simply becoming more frugal, spending less on Balenciaga bags and Gucci wallets.

Some luxury brands are putting on a brave face. Louis Vuitton, a French fashion house, has just reopened its renovated boutique in the city of Guangzhou. The CEO of Tissot, a Swiss luxury-watch company, was recently in Shanghai for a product launch. Zegna, a stylish clothing brand, has opened a posh new café in Shanghai. Don’t expect Chinese influencers to do much promotion though.

Subscribers can sign up to Drum Tower, our new weekly newsletter, to understand what the world makes of China—and what China makes of the world.

.css-1h7zq19{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin:1.3125rem 0 2.1875rem 0;gap:var(–mb-spacing-sm);}@media (min-width: 60rem){.css-1h7zq19{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:var(–mb-spacing-sm);}}.css-1h7zq19 nav{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;gap:var(–mb-spacing-sm);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-rb5rp6{font-family:var(–mb-typeface-sans);font-size:var(–mb-typestyle-title-1-size);font-style:normal;font-weight:var(–mb-font-weight-regular);line-height:var(–mb-typestyle-title-1-leading);font-variant:var(–mb-typestyle-title-1-figures);white-space:nowrap;-webkit-align-self:start;-ms-flex-item-align:start;align-self:start;}@media (min-width: 60rem){.css-rb5rp6{padding-top:var(–mb-spacing-2xs);}}

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Xi JinpingChina.css-2x8c4j{margin:0.875rem 0;}.css-2x8c4j .e12sz0jx0+*{margin-top:0.875rem;}.el1rg701+.css-2x8c4j{margin-top:0;}.css-1aogxph{color:var(–mb-colour-greyscale-london-20);font-family:var(–mb-typeface-sans);font-size:var(–mb-typestyle-label-2-size);font-variant:var(–mb-typestyle-label-2-figures);line-height:var(–mb-typestyle-label-2-leading);}.css-1aogxph s,.css-1aogxph del{-webkit-text-decoration:line-through;text-decoration:line-through;text-decoration-thickness:0.0625rem;}.css-1aogxph b{font-weight:var(–mb-font-weight-semibold);}.css-1aogxph i{font-style:italic;}.css-1aogxph sup{font-feature-settings:’sups’ 1;}.css-1aogxph sub{font-feature-settings:’subs’ 1;}.css-1aogxph u{text-decoration-thickness:0.0625rem;}.css-1aogxph a{color:var(–mb-colour-greyscale-london-20);-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-underline-offset:0.1875rem;}.css-1aogxph a:hover,.css-1aogxph a:focus,.css-1aogxph a:active{text-decoration-thickness:var(–mb-spacing-3xs);}.css-1aogxph a:hover{color:var(–mb-colour-base-chicago-30);}.css-1aogxph a:hover span{text-decoration-color:var(–mb-colour-base-chicago-30);}.css-1aogxph a:focus{background-color:var(–mb-colour-base-chicago-90);color:var(–mb-colour-greyscale-london-5);text-decoration-color:var(–mb-colour-greyscale-london-5);outline:none;}.css-1aogxph a:active{background-color:var(–mb-colour-base-chicago-90);color:var(–mb-colour-base-chicago-30);text-decoration-color:var(–mb-colour-base-chicago-30);}

This article appeared in the China section of the print edition under the headline “Leave the Hermès at home”

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China

June 22nd 2024

  • China and Russia have chilling plans for the Arctic
  • China wants to export education, too
  • China doesn’t want people flaunting their wealth
  • China’s revealing struggle with childhood myopia

.css-ra48xw{font-family:var(–mb-typeface-serif);position:relative;}.css-duuyjs{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:column;-ms-flex-pack:column;-webkit-justify-content:column;justify-content:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:center;-webkit-column-gap:var(–mb-spacing-lg);column-gap:var(–mb-spacing-lg);}.css-s61v3v{border-radius:0.125rem;box-shadow:-0.125rem 0.125rem 0.25rem 0 rgba(0,0,0,0.4);margin-bottom:0.75rem;min-width:10rem;max-width:12rem;}@media (min-width: 37.5rem){.css-s61v3v{min-width:12rem;}}.css-s61v3v img{display:block;max-width:100%;}.css-std7t4{max-width:16rem;}.css-nba04v{color:var(–mb-colour-greyscale-london-5);font-family:var(–mb-typeface-serif);font-size:var(–mb-typestyle-title-3-size);font-variant:var(–mb-typestyle-title-3-figures);font-weight:var(–mb-font-weight-medium);line-height:var(–mb-typestyle-title-3-leading);margin-bottom:0.25rem;}

From the June 22nd 2024 edition

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Discover stories from this section and more in the list of contents

Explore the edition.css-v7aorn{margin-top:0.875rem;}.css-v7aorn +.eq1asik0{margin-top:3rem;padding-bottom:0;}.el1rg701+.css-v7aorn{margin-top:0;}.css-9ejc71{position:relative;border-bottom:0;border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);color:var(–mb-colour-greyscale-london-35);}.css-9ejc71 .ebxshaw0{margin-top:0;}.css-9ejc71 >.e5z0ibw0>*{padding:var(–mb-spacing-md) 0;}.css-9ejc71 >.e5z0ibw0>*:nth-of-type(2){border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);}@media (min-width: 37.5rem){.css-9ejc71 >.e5z0ibw0>*:nth-of-type(2){border-top:0;}}.css-9ejc71 >.e5z0ibw0 .e5z0ibw0{gap:var(–mb-spacing-sm);}.css-yb4x8x{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;}}.css-1j1j36d{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;row-gap:0.6rem;-webkit-column-gap:var(–mb-spacing-sm);column-gap:var(–mb-spacing-sm);}ShareReuse this content.css-169lzn0{position:relative;-webkit-align-self:auto;-ms-flex-item-align:auto;align-self:auto;display:none;}@media (min-width: 80rem){.css-169lzn0{grid-column-start:9;}}@media (min-width: 89rem){.css-169lzn0{grid-column-start:13;}}@media (min-width: 80rem){.css-169lzn0{grid-column-end:13;}}@media (min-width: 89rem){.css-169lzn0{grid-column-end:17;}}@media (min-width: 80rem){.css-169lzn0{grid-row-start:1;}}@media (min-width: 80rem){.css-169lzn0{grid-row-end:span 4;}}@media (min-width: 80rem){.css-169lzn0{display:block;}}.css-169lzn0:last-child::after{height:0;}.css-1y1zooy{display:inline;}.css-1y1zooy >*+*{margin-top:2rem;}.css-1y1zooy >*:only-child{margin-top:1.25rem;}.css-1y1zooy >*:last-child{position:-webkit-sticky;position:sticky;top:1.5rem;}.css-mqgbir{margin-top:6rem;}.css-mqgbir .ds-section-headline{margin-bottom:1rem;}

More from China

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Chinese authorities try to stop parents gaming the exam system (again)

.css-1p38euj{color:var(–mb-colour-greyscale-london-5);font-family:var(–mb-typeface-serif);max-width:43.75rem;font-size:var(–mb-typestyle-body-1-size);font-variant:var(–mb-typestyle-body-1-figures);line-height:var(–mb-typestyle-body-1-leading);}

They will go to great lengths to try

.css-o65eh1{grid-area:group2;position:relative;-webkit-align-self:auto;-ms-flex-item-align:auto;align-self:auto;}.css-o65eh1::after{background-color:var(–mb-colour-greyscale-london-85);content:”;height:100%;position:absolute;right:-1rem;right:calc(-1 * var(–ds-grid-gap));top:0;width:1px;}.css-o65eh1:last-child::after{height:0;}.css-153odn9{position:relative;width:100%;margin-top:0;overflow:hidden;display:block;}.eeawncf0 .css-153odn9,.e1ns5z760 .css-153odn9{margin-top:0;margin-bottom:0;}@media (min-width: 22.5rem){.eeawncf0 .css-153odn9,.e1ns5z760 .css-153odn9{margin-top:0;margin-bottom:0;}}@media (min-width: 37.5rem){.eeawncf0 .css-153odn9,.e1ns5z760 .css-153odn9{margin-top:0;margin-bottom:0;}}@media (min-width: 60rem){.eeawncf0 .css-153odn9,.e1ns5z760 .css-153odn9{margin-top:-0.25rem;margin-bottom:0;}}@media (min-width: 80rem){.eeawncf0 .css-153odn9,.e1ns5z760 .css-153odn9{margin-top:0;margin-bottom:0;}}.e1ft9m2r0 .css-153odn9{margin-left:0.75rem;margin-top:0;}@media (max-width:29.9375rem){.e1ft9m2r0 .css-153odn9{padding-top:0.375rem;}}.css-cxlel1{position:relative;float:none;width:100%;margin:0;padding:0;}.css-cxlel1 img{display:block;}.css-cxlel1 svg{bottom:0;display:block;left:0;position:absolute;width:15%;}.css-cxlel1+.exn4l0u0{margin-top:0.5rem;}.css-cxlel1+style+.exn4l0u0{margin-top:0.5rem;}.css-cxlel1+.e9vcwtd0{margin-top:0.5rem;}.css-cxlel1+style+.e9vcwtd0{margin-top:0.5rem;}.css-cxlel1+.e1etum70{margin-top:0.5rem;}.css-cxlel1+style+.e1etum70{margin-top:0.5rem;}@media (min-width: 30rem){.css-cxlel1{margin:0.25rem 0 0 1.5rem;padding:0;float:right;width:33%;}.css-cxlel1+.exn4l0u0{margin-top:0;}.css-cxlel1+.e9vcwtd0{margin-top:0;}.css-cxlel1+.e1etum70{margin-top:0;}}People posing next to a newly renovated statue of a pair of parents and three children in Hankou Park.css-1mxvqtz{font-family:var(–mb-typeface-serif);font-size:var(–mb-typestyle-title-3-size);font-variant:var(–mb-typestyle-title-3-figures);font-weight:normal;line-height:var(–mb-typestyle-title-3-leading);}.css-1mxvqtz a{-webkit-text-decoration:none;text-decoration:none;color:var(–mb-colour-greyscale-london-5);display:block;}.css-1mxvqtz a:hover,.css-1mxvqtz a:hover{color:var(–mb-colour-base-chicago-30);-webkit-text-decoration:underline;text-decoration:underline;}.css-1mxvqtz a:focus,.css-1mxvqtz a:focus{background-color:var(–mb-colour-base-chicago-95);color:var(–mb-colour-greyscale-london-5);outline:none;-webkit-text-decoration:underline;text-decoration:underline;}.css-1mxvqtz a:active,.css-1mxvqtz a:active{color:var(–mb-colour-base-chicago-30);}.css-1mxvqtz a::before{bottom:0;content:”;display:block;left:0;opacity:0;overflow:hidden;position:absolute;right:0;text-indent:-999em;top:0;white-space:nowrap;z-index:1;}.css-1mxvqtz+.esimp700,.css-1mxvqtz+style+.esimp700{margin-top:0.5rem;}.e1p220na0 .css-1mxvqtz+.esimp700{margin-top:0;}

China’s alarming sex imbalance

By 2027 one in six young Chinese men won’t be able to find a partner

.css-1r8cil5{border-width:0;border-top:1px solid var(–mb-colour-greyscale-london-85);margin:1.5rem 0;margin:1.5rem 0 1.25rem;width:100%;}An intelligent quadruped robot developed by DeepRobotics walks down stairs

Behind DeepSeek lies a dazzling Chinese university

It models itself on Stanford, and is in the tech hotspot of Hangzhou

.css-tmnt5q{font-family:var(–mb-typeface-serif);font-size:var(–mb-typestyle-title-2-size);font-variant:var(–mb-typestyle-title-2-figures);font-weight:500;line-height:var(–mb-typestyle-title-2-leading);}.css-tmnt5q a{-webkit-text-decoration:none;text-decoration:none;color:var(–mb-colour-greyscale-london-5);display:block;}.css-tmnt5q a:hover,.css-tmnt5q a:hover{color:var(–mb-colour-base-chicago-30);-webkit-text-decoration:underline;text-decoration:underline;}.css-tmnt5q a:focus,.css-tmnt5q a:focus{background-color:var(–mb-colour-base-chicago-95);color:var(–mb-colour-greyscale-london-5);outline:none;-webkit-text-decoration:underline;text-decoration:underline;}.css-tmnt5q a:active,.css-tmnt5q a:active{color:var(–mb-colour-base-chicago-30);}.css-tmnt5q a::before{bottom:0;content:”;display:block;left:0;opacity:0;overflow:hidden;position:absolute;right:0;text-indent:-999em;top:0;white-space:nowrap;z-index:1;}.css-tmnt5q+.esimp700,.css-tmnt5q+style+.esimp700{margin-top:0.25rem;}.e1p220na0 .css-tmnt5q+.esimp700{margin-top:0;}

Panama symbolises the Sino-American struggle for influence

The superpowers use soft and hard power

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Tensions with the West are fuelling China’s anxiety about food supplies

Grain pains are growing

Hail China’s new “ice-and-snow economy”

The country is betting on winter sports and tourism to boost growth in its rustbelt

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Источник: www.economist.com