«Данное сообщение (материал) создано и (или) распространено иностранным средством массовой информации, выполняющим функции иностранного агента, и (или) российским юридическим лицом, выполняющим функции иностранного агента»

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The government doesn’t want people to be excessively entertained

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*:not(.evrxsn0)+.e1y9q0ei0:has([data-caps=’initial’]:first-child),.css-80cr42 *:not(.evrxsn0)+.e1y9q0ei0:has(.drop-cap:first-child){margin-top:1.75rem;}.css-80cr42 .ep3wan50+.e1y9q0ei0:has([data-caps=’initial’]:first-child),.css-80cr42 .ep3wan50+.e1y9q0ei0:has(.drop-cap:first-child){margin-top:1.3125rem;}.css-80cr42 .e1cbnkh80{clear:both;}.css-80cr42 *+.e1cbnkh80{margin-top:2.1875rem;}.css-80cr42 .e1cbnkh80+*{margin-top:2.1875rem;}.css-80cr42 *+.evrxsn0{margin-top:1.75rem;}.css-80cr42 .evrxsn0+*{margin-top:0.875rem;}.css-s6z5ja{margin:1.3125rem 0 2.1875rem;}.css-s6z5ja figure{margin:0;min-width:100%;}.css-s6z5ja figure figcaption{display:inline;font-family:var(–mb-typeface-sans);font-size:var(–mb-typestyle-label-3-size);font-variant:var(–mb-typestyle-label-3-figures);font-weight:var(–mb-font-weight-semibold);line-height:var(–mb-typestyle-label-3-leading);}.css-s6z5ja audio{display:block;margin-top:0.75rem;width:100%;}.css-s6z5ja +figure,.css-s6z5ja +.g-fallback+figure{margin-top:0;}Listen to this story

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“HOW DID this cleaning lady steal everything from me? I’ll kill her!” yells the villainous Miss Wang in “Cleaning Mom, the Return of the Infinite”, a soap opera released in October. In the finale, the titular heroine knocks Miss Wang out with a karate chop and then (spoiler alert) marries a millionaire who is young enough to be her son. So ends a storyline featuring multiple betrayals and knife attacks. It unfolds at a frenzied pace over 36 two-minute episodes.

Micro-dramas, as this type of entertainment is known, are wildly popular in China. They are typically made on shoestring budgets. Yet some have been watched over a billion times, according to Kuaishou, a mobile-phone app which streams them. The first few episodes of a micro-drama are usually free. Viewers then have to pay or watch adverts to unlock the rest. Between 2021 and 2023 the market for micro-dramas grew ten-fold, to 37.4bn yuan ($5.3bn). It could be worth 100bn yuan by 2027, projects iiMedia Research, a data provider.

The Chinese authorities, though, think some micro-dramas are sending the wrong message. Officials dislike a popular trope where someone of humble background marries into wealth and power. Such fantasies are at odds with Communist Party ideology, which extols grit. China’s leader, Xi Jinping, has said happiness is earned through struggle. On November 22nd China’s regulators released a notice banning micro-dramas that use this trope or otherwise depict “people getting something for nothing”. Such shows “deviate from mainstream values” and are often “excessively entertaining”, the notice said.

Micro-dramas should instead focus on wholesome themes, such as the value of hard work and communities living in harmony, say regulators. China’s state-run media have picked out a show called “The Story of Suzhou” for praise. It follows a group of young people working to protect the cultural heritage of Suzhou, a city in the east. “Is it necessary to redesign the traffic system in the old town?” asks a character at one point. The show is not excessively entertaining.

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• .css-195326x{position:relative;width:100%;margin-top:0;overflow:hidden;}.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}@media (min-width: 22.5rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}@media (min-width: 37.5rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}@media (min-width: 60rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:-0.25rem;margin-bottom:0;}}@media (min-width: 80rem){.eeawncf0 .css-195326x,.e1ns5z760 .css-195326x{margin-top:0;margin-bottom:0;}}.e1ft9m2r0 .css-195326x{margin-left:0.75rem;margin-top:0;}@media (max-width:29.9375rem){.e1ft9m2r0 .css-195326x{padding-top:0.375rem;}}.css-5misog{position:relative;margin:0.25rem 0 0 1.5rem;padding:0;float:right;width:33%;}.css-5misog img{display:block;}.css-5misog svg{bottom:0;display:block;left:0;position:absolute;width:15%;}.css-5misog+.exn4l0u0{margin-top:0;}.css-5misog+.e9vcwtd0{margin-top:0;}.css-5misog+.e1etum70{margin-top:0;}.css-apziln{font-family:var(–mb-typeface-serif);font-size:var(–mb-typestyle-title-1-size);font-variant:var(–mb-typestyle-title-1-figures);font-weight:500;line-height:var(–mb-typestyle-title-1-leading);}.css-apziln a{-webkit-text-decoration:none;text-decoration:none;color:var(–mb-colour-greyscale-london-5);display:block;}.css-apziln a:hover,.css-apziln a:hover{color:var(–mb-colour-base-chicago-30);-webkit-text-decoration:underline;text-decoration:underline;}.css-apziln a:focus,.css-apziln a:focus{background-color:var(–mb-colour-base-chicago-95);color:var(–mb-colour-greyscale-london-5);outline:none;-webkit-text-decoration:underline;text-decoration:underline;}.css-apziln a:active,.css-apziln a:active{color:var(–mb-colour-base-chicago-30);}.css-apziln a::before{bottom:0;content:”;display:block;left:0;opacity:0;overflow:hidden;position:absolute;right:0;text-indent:-999em;top:0;white-space:nowrap;z-index:1;}.css-apziln+.esimp700,.css-apziln+style+.esimp700{margin-top:0.25rem;}.e1p220na0 .css-apziln+.esimp700{margin-top:0;}
  

  Could China and India become friends?

• 
  

  Chinese authorities try to stop parents gaming the exam system (again)

• 
  

  China’s alarming sex imbalance

⇒All of our China coverage

A few rags-to-riches micro-dramas, including “Cleaning Mom”, have already been removed from streaming platforms by censors. But the industry will probably figure out a way to skirt the regulations, says a script-writer. Show titles could be tweaked, for instance, to make them sound more grounded, and plots could be toned down. The demand for schlockier fare does not seem to be diminishing. Some Chinese on Weibo, a social-media platform, have criticised the new rules. “Life is hard enough already,” said one. “Do you want me to watch miserable TV dramas too?”■

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ChinaCulture.css-2x8c4j{margin:0.875rem 0;}.css-2x8c4j .e12sz0jx0+*{margin-top:0.875rem;}.el1rg701+.css-2x8c4j{margin-top:0;}.css-1aogxph{color:var(–mb-colour-greyscale-london-20);font-family:var(–mb-typeface-sans);font-size:var(–mb-typestyle-label-2-size);font-variant:var(–mb-typestyle-label-2-figures);line-height:var(–mb-typestyle-label-2-leading);}.css-1aogxph s,.css-1aogxph del{-webkit-text-decoration:line-through;text-decoration:line-through;text-decoration-thickness:0.0625rem;}.css-1aogxph b{font-weight:var(–mb-font-weight-semibold);}.css-1aogxph i{font-style:italic;}.css-1aogxph sup{font-feature-settings:’sups’ 1;}.css-1aogxph sub{font-feature-settings:’subs’ 1;}.css-1aogxph u{text-decoration-thickness:0.0625rem;}.css-1aogxph a{color:var(–mb-colour-greyscale-london-20);-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-underline-offset:0.1875rem;}.css-1aogxph a:hover,.css-1aogxph a:focus,.css-1aogxph a:active{text-decoration-thickness:var(–mb-spacing-3xs);}.css-1aogxph a:hover{color:var(–mb-colour-base-chicago-30);}.css-1aogxph a:hover span{text-decoration-color:var(–mb-colour-base-chicago-30);}.css-1aogxph a:focus{background-color:var(–mb-colour-base-chicago-90);color:var(–mb-colour-greyscale-london-5);text-decoration-color:var(–mb-colour-greyscale-london-5);outline:none;}.css-1aogxph a:active{background-color:var(–mb-colour-base-chicago-90);color:var(–mb-colour-base-chicago-30);text-decoration-color:var(–mb-colour-base-chicago-30);}

This article appeared in the China section of the print edition under the headline “Too much drama”

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China

December 14th 2024

• →MAGA with Chinese characteristics
• →Chinese hackers are deep inside America’s telecoms networks
• →Why China is losing interest in English
• →China cracks down on Karate-chopping cleaning ladies

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From the December 14th 2024 edition

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Discover stories from this section and more in the list of contents

⇒Explore the edition.css-v7aorn{margin-top:0.875rem;}.css-v7aorn +.eq1asik0{margin-top:3rem;padding-bottom:0;}.el1rg701+.css-v7aorn{margin-top:0;}.css-9ejc71{position:relative;border-bottom:0;border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);color:var(–mb-colour-greyscale-london-35);}.css-9ejc71 .ebxshaw0{margin-top:0;}.css-9ejc71 >.e5z0ibw0>*{padding:var(–mb-spacing-md) 0;}.css-9ejc71 >.e5z0ibw0>*:nth-of-type(2){border-top:0.0625rem solid var(–mb-colour-greyscale-london-85);}@media (min-width: 37.5rem){.css-9ejc71 >.e5z0ibw0>*:nth-of-type(2){border-top:0;}}.css-9ejc71 >.e5z0ibw0 .e5z0ibw0{gap:var(–mb-spacing-sm);}.css-yb4x8x{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}@media (min-width: 37.5rem){.css-yb4x8x{-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;}}.css-1j1j36d{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;row-gap:0.6rem;-webkit-column-gap:var(–mb-spacing-sm);column-gap:var(–mb-spacing-sm);}ShareReuse this content.css-169lzn0{position:relative;-webkit-align-self:auto;-ms-flex-item-align:auto;align-self:auto;display:none;}@media (min-width: 80rem){.css-169lzn0{grid-column-start:9;}}@media (min-width: 89rem){.css-169lzn0{grid-column-start:13;}}@media (min-width: 80rem){.css-169lzn0{grid-column-end:13;}}@media (min-width: 89rem){.css-169lzn0{grid-column-end:17;}}@media (min-width: 80rem){.css-169lzn0{grid-row-start:1;}}@media (min-width: 80rem){.css-169lzn0{grid-row-end:span 4;}}@media (min-width: 80rem){.css-169lzn0{display:block;}}.css-169lzn0:last-child::after{height:0;}.css-1y1zooy{display:inline;}.css-1y1zooy >*+*{margin-top:2rem;}.css-1y1zooy >*:only-child{margin-top:1.25rem;}.css-1y1zooy >*:last-child{position:-webkit-sticky;position:sticky;top:1.5rem;}.css-mqgbir{margin-top:6rem;}.css-mqgbir .ds-section-headline{margin-bottom:1rem;}

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Chinese authorities try to stop parents gaming the exam system (again)

.css-1p38euj{color:var(–mb-colour-greyscale-london-5);font-family:var(–mb-typeface-serif);max-width:43.75rem;font-size:var(–mb-typestyle-body-1-size);font-variant:var(–mb-typestyle-body-1-figures);line-height:var(–mb-typestyle-body-1-leading);}

They will go to great lengths to try

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China’s alarming sex imbalance

By 2027 one in six young Chinese men won’t be able to find a partner

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Behind DeepSeek lies a dazzling Chinese university

It models itself on Stanford, and is in the tech hotspot of Hangzhou

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Panama symbolises the Sino-American struggle for influence

The superpowers use soft and hard power

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Tensions with the West are fuelling China’s anxiety about food supplies

Grain pains are growing

Hail China’s new “ice-and-snow economy”

The country is betting on winter sports and tourism to boost growth in its rustbelt

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Источник: www.economist.com